Design combined with collaborative effort is the key for innovation
Anna Tuomaala is a womenswear designer based in London,
working with fashion brands in ready-to-wear, swimwear, lingerie & print.


All services provided are tailored to
each brand's DNA. Always original, never conventional.
Every project is rooted in unique brand storytelling, with an emphasis on thoughtful, carefully crafted products and a considered approach to sustainability.
CREATIVE DIRECTION
Brand identity, Range building & Visual storytelling
Creative direction across collections & campaigns
Seasonal concepts & colour and material development
Product architecture, brand world-building & Strategic direction
Art direction for campaigns & content
INNOVATION
Accompanying start ups in product creation
Ability to build remote teams for product innovation
Material direction and sourcing support with expertise in responsible design practices
TEAM CREATION & MANAGEMENT
Putting together winning teams of industry professionals to support in your brand creation – freelance design, sourcing and production
Leading and managing design teams through clear OKRs and a culture of collaboration
DESIGN
Design of womenswear multi-product RTW collections
Design of swimwear, lingerie & print collections
Technical design, CADs & product line planning
Range building from concept through to development
Pattern cutting coordination & fit development
EDUCATION
Available for workshops and lectures to help students entering the fashion industry
Topics include portfolio preparation, CV creation, illustration and drawing skills, sustainability and circular economy, print & fashion design skills
REFERRALS
Drawing on an extensive network built over years of successful collaborations to connect you with great individuals and partners for all stages of the fashion industry
Currently open to new projects,
focusing on responsible brand and product creation
in ready-to-wear, swimwear, lingerie and print.


YOU WANT TO WORK TOGETHER?
Feel free to send me a message!
+44 787 434 7749
anna-at-annatuomaala.com


