Design combined with collaborative effort is the key for innovation

Anna Tuomaala is a womenswear designer based in London,
working with fashion brands in ready-to-wear, swimwear, lingerie & print.

All services provided are tailored to
each brand's DNA. Always original, never conventional.

Every project is rooted in unique brand storytelling, with an emphasis on thoughtful, carefully crafted products and a considered approach to sustainability.
CREATIVE DIRECTION
  • Brand identity, Range building & Visual storytelling
  • Creative direction across collections & campaigns
  • Seasonal concepts & colour and material development
  • Product architecture, brand world-building & Strategic direction
  • Art direction for campaigns & content
INNOVATION
  • Accompanying start ups in product creation
  • Ability to build remote teams for product innovation
  • Material direction and sourcing support with expertise in responsible design practices
TEAM CREATION & MANAGEMENT
  • Putting together winning teams of industry professionals to support in your brand creation – freelance design, sourcing and production
  • Leading and managing design teams through clear OKRs and a culture of collaboration
DESIGN
  • Design of womenswear multi-product RTW collections
  • Design of swimwear, lingerie & print collections
  • Technical design, CADs & product line planning

  • Range building from concept through to development

  • Pattern cutting coordination & fit development
EDUCATION
  • Available for workshops and lectures to help students entering the fashion industry
  • Topics include portfolio preparation, CV creation, illustration and drawing skills, sustainability and circular economy, print & fashion design skills
REFERRALS
  • Drawing on an extensive network built over years of successful collaborations to connect you with great individuals and partners for all stages of the fashion industry

Currently open to new projects,
focusing on responsible brand and product creation
in ready-to-wear, swimwear, lingerie and print.

YOU WANT TO WORK TOGETHER?
Feel free to send me a message!
+44 787 434 7749
anna-at-annatuomaala.com

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COPYRIGHT © ANNA TUOMAALA 2023-24