Emilia Mala

Brand Development, Expansion & Creative Directon of Emilia Mala

Building on the established visual identity, I designed and developed a capsule ready-to-wear collection, defining the structure of the product range and planning its expansion into new categories. I created seasonal colour stories and adapted original scarf illustrations into repeat prints, evolving graphic elements into recognisable signature details.

The collection explored a balance between sportswear and eveningwear, extending into swimwear and bodywear pieces designed to move seamlessly between beach and city. Alongside product development, I led the visual direction of the brand, planning and directing campaign shoots, high-quality visual presentations, and visual assets, and assembling a team to produce campaigns internationally.