Rebson

Head Designer of Rebson

Rebson is a contemporary womenswear brand focused on elevated, timeless design, combining high-quality fabrics with considered detailing and a balance between urban influences and classic silhouettes.

As Head Designer, I was responsible for the design and full product development process, working closely under the CEO’s vision to develop cohesive capsule collections. I translated the creative direction into complete product ranges, overseeing design development from concept and research through to final execution.

My role covered the entire design process, including pattern cutting, fittings, and product refinement across all styles within the capsule collections. I also planned and coordinated lookbook shoots, ensuring the visual presentation of each collection aligned with the brand’s design direction and positioning.